UX Redundancy Audit
Mapped all 42 legacy screens to eliminate duplicate verification steps, redundant confirmation modals, and dead-end states.
B2B product design
KRIVRA
Order Flow.
Replacing a fragmented 42-screen B2B ordering maze with 22 deliberate, high-velocity screens across 8 core buyer journeys.
B2B E-CommerceIndustry
Product UX & ArchitectureDigitAlly Scope
22 ScreensShipped System
8 JourneysRe-engineered
The Challenge
Complexity is not an interface strategy.
KRIVRA’s legacy portal forced bulk wholesale buyers through 42 disjointed screens to configure, quote, and complete a single B2B transaction.
Buyers were plagued by hidden minimum order rules, ambiguous tier discounts, and manual phone calls to verify item availability. Orders took up to 25 minutes to construct, resulting in drop-offs and high customer support overhead.
Key Results
Radical reduction in UX friction.
22Deliberate screens (down from 42)
3.5xFaster bulk order checkout completion
68%Reduction in order-entry support calls
8Core user journeys unified
Product Strategy
How we streamlined the B2B ordering journey.
Rapid Order Grid
Designed a spreadsheet-style quick-add table allowing buyers to input SKUs, quantities, and variants directly without entering sub-menus.
Real-Time Tier Calculation
Integrated dynamic tier-discount progress bars so buyers instantly see how close they are to unlock volume savings.
Component Library
Built a comprehensive Figma component system ensuring front-end engineering consistency across future dashboard releases.
B2B Workflow
CSV & Past Order Re-Order
Buyers can upload a 500-item CSV manifest or duplicate past orders with one click, cutting re-order time down to seconds.
Order Clarity
Instant Credit & Payment Status
Clear, real-time credit limit indicator and multi-tiered payment approval routing tailored for enterprise procurement rules.
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